Hirsch Brands


The HIRSCH company consists of four business units: HIRSCH the Bracelet, HIRSCH Industrial Business, In-Time Services – Shop Business and HIRSCH Wearables.



As quality leaders, we manufacture and sell bracelets for watches under our proprietary name, HIRSCH, throughout the world. We sell our products through high-quality specialist retailers, our own shops and – coming soon – through online channels.

We are world market leaders in our function as partners and the main suppliers of the Swiss watchmaking industry.

We run our own service shops in several countries , branded In-Time, where we offer high-quality watch and jewellery services as well as bracelets for use as watch straps. 

HIRSCH Wearables

We develop wearables, i.e. smart bracelets with integrated chips that can be used, for instance, for payment and access purposes.
Interested in our smart bracelets for your business? Feel free to contact us: wearables@hirschag.com

NiMa, a fashion brand created by Nikolaus and Matthäus Hirsch, stands for the production and sale of outstanding accessories to suit all styles, ranging from elegant to casual.