Velvety | Soft | Suede

Feel the retro touch

With SERRO, you can now wear a watch strap made from exclusive suede on your wrist. The resulting patina makes each strap unique.

Available in 4 colours!

Colour of the year 2026

Cloud Dancer

Be inspired by the colour of the year 2026 and get yourself a new watch strap in the trendy shade of white!

Discover now

4 seasons, 4 colors

STONE

A unique watch strap made from genuine slate stone. In combination with the Hirsch Premium Caoutchouc core, nature and innovation come together in a design that reflects the colors of the four seasons.

Choose your favorite color!

NiMa jewellery bracelets

Your style upgrade

Discover the NiMa jewellery bracelet collection – inspired by Egyptian gods, crafted in Austria. Each bracelet combines the finest materials with a distinctive design. Unisex, individually adjustable, and made for the highest standards.

Explore the collection