Hirsch Stories



HIRSCH Christmas-Gift-Guide 2023

October 24, 2023

December is quickly approaching. Christmas is just around the corner and many of us are already looking for suitable gifts for our loved ones. The classic gift under the tree? Quite clearly: jewellery! With a gift like a new jewellery or watch strap, you're guaranteed to make their eyes sparkle. Whether you’re looking for him or for her: with the HIRSCH X-Mas Gift Guide you can now find the perfect Christmas gift for everyone!

Viva Magenta: 2023 will be bright and flashy

Pantone colour of the year 2023

January 4, 2023

Trendsetters and colourful people should reach for pink accessories this year. The Pantone colour of the year 2023 is "Viva Magenta" and stands for courage, fearlessness, optimism and joy. We present the colour and have suggestions on how to combine it.


Discover the colour trends of the season

September 20, 2022

Colours enrich our lives, feel good and - in the most positive case - also beautify our appearance. Colours also have the power to trigger unconscious emotions, create moods, awake associations and unconsciously influence our buying behaviour. Based on the international trends from the fashion industry, the HIRSCH trend scouts create a colour trendbook twice a year. In the 2022/2023 autumn/winter season, we can once again expect lots of beautiful trend colours. Find out what they are in our blog post.



September 1, 2022

If it’s old, it’s fashionable – or at least: if it looks old. Our exquisite accessories with a used look, sometimes reflecting a period of the past, are very much in demand right now. Vintage is a major trend. Also for watches. But what are the reasons? Well, there are several, and they can easily be explained.

HIRSCH. More than an employer.

A family with values.

May 6, 2022

At HIRSCH we would like live appreciation and recognition every day. Day after day we create a employee-friendly working environment. An environment that responds as flexible as possible to the individual situation of our employees and offers plenty of room for work-life balance.
We are a family run business, right from the start. Today, after more than 250 years, our family business in its 9th generation is admittedly a little more extensive, with over 640 employees worldwide. Nevertheless, we have remained true to our roots: A sense of family and sustainability have shaped our entrepreneurial thinking and actions for decades.

Animal welfare and species protection at HIRSCH

Each HIRSCH strap - a good feeling

April 1, 2022

As the saying goes: we are not only responsible for what we do, but also for what we do not do. We at HIRSCH don't think there is a better way to put it and have been committed to the highest standards of animal welfare and species protection for decades. Leather is a precious product with many advantages. Supple, flexible, stretchable, elastic, tear-resistant, breathable and water-resistant - like a second skin, leather makes you feel good when you wear it. Because wearing a leather bracelet from HIRSCH also means wearing leather with a clear conscience. You can rely on that!


High-tech. High End. HIRSCH Premium Caoutchouc.

March 8, 2022

If you place the highest demands on durability and wearing comfort, but also expect the best in terms of aesthetics and design, then you've come to the right place. A watch strap made from HIRSCH Premium Caoutchouc not only shows off your watch to its best advantage. It also impresses with its extreme durability and water resistance. And when it comes to wearing comfort, it can hardly be compared with conventional synthetic materials. A huge difference, tangible and perceptible!

VERY PERI: The trend color as a reflection of our time

Pantone Color Of The Year 2022

January 25, 2022

2022 presents a sensational premiere: For the first time since the inception of Color Of The Year, Pantone has developed its own color especially for it. With VERY PERI, the renowned institution presents a composition that sets an almost magical sign of inspiration and creativity. VERY PERI is a symbol of the global spirit of time, but also the change that we are all currently experiencing. And this exclusive color sets a clear signal in merging opposites, which, as we know, create the most beautiful harmony. We are happy to join this visionary trend and present you beautiful HIRSCH bracelets which reflect VERI PERY.

Proper care for watch straps

How do I give my Hirsch watch strap a long life?

December 10, 2021

Whether you’re talking about your car, home, plants or your relationship with friends and family: there is simply nothing like the right kind of care. This is true for your watch as well - and especially your watch strap. Give it some love and attention on a regular basis and you'll get something in return: namely, a piece of jewellery on your wrist that will accompany you reliably for years to come – your Hirsch watch strap.

We'll show you how to care for leather and caoutchouc watch straps properly and enjoy them for a long time to come.

Animal-free alternatives for watch straps

Naturally animal-free - the new look for wrists

October 8th, 2021

Looking for a stylish alternative to the classic leather watch strap? Would you prefer an animal-free, natural material but still seek quality, wearing comfort, style and aesthetics? At Hirsch, we can put your watch in the limelight in style, even with animal-free alternatives. To learn more about the fascinating materials we use and what it feels like to wear leaves on your wrist, for example, click here.

The latest trends for your watch strap

Autumn-Winter 2021/2022

September 15, 2021

We are known for being cutting-edge. Setting trends is virtually in the Hirsch DNA. This makes us all the more happy to present to you the latest styles for Autumn/Winter 2021/22 right now. Before we get started, we can already tell you that the colours are softer, inspired by nature and captivating thanks to their elegant subtlety. With your new, on-trend watch strap, you will find it a breeze to navigate the coming season in style.

Sports bracelets with cool performance

Your sport. Your smartwatch. Your style.

August 13, 2021

You don't want to compromise on your sports equipment. Why should you compromise on the bracelet of your smartwatch? HIRSCH sports watch bracelets are functional, high-quality and stylish. And perform at least as well as your sports equipment. You will see.

Hirsch Summer colours 2021

Get your watch ready for summer!

July 1, 2021

Summer 2021 is finally here. And with it the new HIRSCH Summer Colours 2021. As far as summer fashion trends for 2021 are concerned, all trendsetters know that this summer no wardrobe should be without oversized dresses, tops with puffed sleeves and garments with a wild mix of patterns and cut-outs. Best of all in the 5 summer trend colours of the well-known Pantone Colour Institute: Ultimate Grey, Illuminating, Raspberry Sorbet, Mint and French Blue. Here we show you the matching HIRSCH bracelets.


Minimum effort. Maximum effect. Quick-Release.

May 24, 2021

Style is important to you. Your outfit is too. But for you, true style also shows in the detail and accessories? Accessories like your watch. To make the watch fit perfectly with the style, we see basically two options: First, you buy a lot of watches and so cover all the possibilities that your wardrobe has to offer. A way that could become quite expensive.
Or secondly, you can change the look of your favorite watch by using different watch bracelets. Depending on styling and use, you can perfect the look of your watch. Thanks to the innovative HIRSCH Quick-Release System, the bracelet can be changed in just a few seconds.


Pantone Colour Of The Year 2021

May 1, 2021

With the effective ensemble of Ultimate Grey and Illuminating, Pantone delivers a message of sun and warmth, of hope and optimism. A message that we all like to pick up on, after the last, quite challenging, months. Inspired by a yellow that sparkles with liveliness and a shade of grey that emphasizes elegant serenity and wisdom, we at HIRSCH also set unmistakable signs of strength. The power of colour. Creatively staged by our designers. Artfully implemented by our craftsmen. Being on the pulse of time has never been easier for us than it is today.